The Leisure and Cultural Services Department (LCSD) Performing Arts Website Online Survey

Online Survey
The Leisure and Cultural Services Department (LCSD) is conducting a survey regarding the LCSD Performing Arts Website to understand the surfing experience and comments of general public aged 15 or above on the website and to collect feedback with a view to enhancing its usability to better meet users' needs. The survey consists of 5 parts and would take 5-10 minutes to complete. All information collected would only be used for statistical analysis.

Part 1: Attending Performing Arts Programmes

1. What kinds of performing arts programmes are you interested in? (multiple options)

Music (excluding pop music)	Dance	Drama	Chinese Opera
Multi-arts	Film programmes	Festivals	Others, please specify: Input Box

Programmes with more than one art forms, e.g. a multi-media music theatre featuring dance, shadow puppets sand painting.

2. How many performing arts programmes (excluding pop music) have you attended in the past 12 months?

0 time 1-5 times 6-10 times 11-19 times 20 times or above

3. How do you gather publicity information on performing arts programmes? (3 options at most)

4. Do you recommend/ share performing arts programme information with your friends and relatives?

Yes No

Through what means? (multiple options)

Face-to-face / telephone conversations
Mobile messaging, e.g. SMS, What's App
Social networking sites, e.g. Facebook, Twitter and blogs
Emails
Others, please specify: Input Box

5. How do you usually purchase tickets for performing arts programmes?

Ticketing offices Ticketing website, e.g. URBTIX Telephone booking service
Others, please specify: Input Box

Part 2: Internet Surfing Habit

1. What is your average daily time spent on internet using desktop computer and mobile device for all purposes?

2 hours or below 3-4 hours 5-6 hours 7-8 hours 9-10 hours 11-12 hours over 12 hours

2. How frequent did you visit the LCSD Performing Arts Website in the past 12 months?

10 times or less over 10 times Never

Reason(s) for not visiting the LCSD Performing Arts Website: [Please go to Part 4 after answering this question]

Not aware of this website Cannot locate this website Information could be obtained from other channels
Others, please specify: Input Box Go to Part4

Part 3: Surfing Habit and Expectation on LCSD Performing Arts Website

1. How do you enter the LCSD Performing Arts Website? (multiple options)

Direct entry to/ bookmark the LCSD website	Via hyperlink on performing arts newsletter(e.g. LCSD e-Magazine)
Via internet search engines, e.g. Yahoo, Google	Via hyperlink on ticketing website
Via hyperlink on the website of art groups	Others, please specify: Input Box

CloseX 康文署電子雜誌（e-Magazine）網頁

2. Your main purpose of visiting this website is:

Causal browsing
Look for information of specific programme(s)
Look for programme information based on personal preference (e.g. art form, date)
Look for performance venue information, e.g. opening hours, map, contact information, seating plan, hiring arrangements
Look for other performing arts related information, e.g. LCSD Venue Partnership Scheme, information of Programme Offices
Others, please specify: Input Box

3. Please rate your overall satisfaction (including usability, informativeness, design, etc.) of this website.

Extremely Satisfied Satisfied Fair Dissatisfied Extremely Dissatisfied

4. Please rate your satisfaction regarding the search function of this website.

Extremely Satisfied Satisfied Fair Dissatisfied Extremely Dissatisfied

Which of the following enhancements can improve the search function? (3 options at most)

Enhancement not required	Improve the information categorization of navigation menu
Improve the design of navigation menu	Place the programme search engine at a more eye-catching location
Improve the accuracy of search results	Improve the categorization of pre-defined search criteria
Place the search box at a more eye-catching location
Others, please specify: Input Box

CloseX

5. Please rate your satisfaction regarding the programme categorization of this website.

Extremely Satisfied Satisfied Fair Dissatisfied Extremely Dissatisfied

What are your preferred categorizations for programme search? (3 options at most)

By date	By target audience, e.g. students, families
By price	By programme category, e.g. classics, education, family entertainment
By performance venue	By art form with sub-categories, e.g. Dance – Ballet, Modern dance, Chinese dance
By art form, e.g. music, dance, drama
Others, please specify: Input Box

6. Please rate your satisfaction regarding the informativeness of this website.

Extremely Satisfied Satisfied Fair Dissatisfied Extremely Dissatisfied

Which of the following enhancements can improve the informativeness of the website? (3 options at most)

Enhancement not required	Enhance website linkage with related art groups
Provide recommended programme	Provide various multi-media materials
Enhance textual description	Provide introductory/ educational information on performing arts
Provide features and sidelights	Others, please specify: Input Box

7. Please choose from below 3 functions you consider most important, and prioritize them according to their importance
(1 represents most important and so on)

(a) Event calendar	節目日曆
(b) Programme search engine	節目搜尋器
(c) Sharing function of social media, e.g. Facebook, Twitter, weibo	網上社交媒體的共享功能，如 Facebook、 Twitter、微博
(d) Online ticketing	網上購買門票
(e) Personal account, e.g. notification on ticket sales, shopping cart	個人化賬戶，如設定門票開售日期提示、門票購物籃
(f) Personalized setting, e.g. customized programme recommendation, color/ theme setting, background music	個人化體驗，如個人化節目推介、頁面顏色/主題設定、背景音樂
(g) Programme promotion corner/ banner	節目推廣區/橫額

8. Do you have other suggestions for enhancing the LCSD Performing Arts Website? (Optional)

Part 4: Subscription of Performing Arts Newsletter

1. Have you subscribed to the LCSD Performing Arts Newsletter?

Yes No

How do you collect the newsletter?

Electronic By post Both

Go to Part5

2. How did you subscribe to the newsletter? (multiple options)

Download subscription form from the website of individual venues/ programme offices	Collect subscription form from individual venues/ programme offices	Online subscription at website of individual venues/programme offices
LCSD e-Magazine website	MyGovHK Website
Others, please specify: Input Box

CloseX 康文署電子雜誌（e-Magazine）網頁我的政府一站通（MyGovHK）網頁個別場館辦事處

3. Please rate your overall satisfaction regarding the procedures for newsletter subscription.

Extremely Satisfied Satisfied Fair Dissatisfied Extremely Dissatisfied

Which of the following enhancements can improve the newsletter subscription procedures? (2 options at most)

Enhancement not required	Simplify the existing subscription form	Online subscription available at all venues/ programme offices
One-stop subscription for different venues/ programme offices	Provide more channels for collecting/ downloading subscription form
Others, please specify: Input Box

Part 5: Personal particulars

1. Sex

M F

2. Age

15-19 20-24 25-29 30-39 40-49 50-59 60 or above

3. Education level

Primary Secondary Tertiary/ Post-secondary Master degree or above
Others, please specify: Input Box

4. Occupation

Student Working Non-working Retired Others, please specify: Input Box

5. Are you a tourist?

Yes No

6. Monthly personal income (Optional)
No income HK$5,000 below HK$5,000-$9,999 HK$10,000-19,999
HK$20,000-$29,999 HK$30,000-$39,999 HK$40,000-49,999 HK$50,000 and above

End. Thank you for your participation.

chi